Purpose

This Privacy Policy explains how Orange And Co collects, uses, stores, protects, and shares personal data obtained through its Direct Marketplace channels.

Its objectives are to:

·  Protect customer privacy and personal data

·  Ensure transparency in data handling practices

·  Comply with international standards for data protection

2. Scope

This Policy applies to all personal data collected through:

·  Our website and digital platforms

·  Order coordination communications

·  Customer service interactions

·  Marketing, analytics, and operational systems

Information We Collect

We may collect the following categories of personal data:

1 Personal Identification Information

·  Full name

·  Phone number

·  Email address

·  Delivery address

2 Transactional Information

·  Order details

·  Payment confirmation references

·  Currency and payment method used

(We do not store full card numbers.)

3 Technical & Usage Data

·  IP address

·  Browser type and device information

·  Website interaction data

·  Cookies and tracking identifiers

How We Collect Data

Personal data may be collected when you:

·  Place an order or submit a request

·  Communicate with our Order Coordination or Customer Care teams

·  Use our website or mobile platforms

·  Subscribe to communications or marketing updates

Purpose of Data Processing

We use personal data to:

·  Process and fulfill orders

·  Coordinate sourcing, delivery, and customer requests

·  Communicate order updates and confirmations

·  Process payments securely

·  Improve website performance and customer experience

·  Comply with legal and operational requirements

Legal Basis for Processing

Personal data is processed based on one or more of the following:

·  Performance of a contract (order fulfillment)

·  Customer consent (where applicable)

·  Legitimate business interests

·  Legal or regulatory obligations

Data Sharing & Disclosure

We may share personal data only where necessary, including with:

·  Payment service providers

·  Delivery and logistics partners

·  IT, hosting, and analytics service providers

·  Internal operational teams

We do not sell or trade personal data.

International Data Transfers

Where required, personal data may be processed or stored outside the customer’s country to support operations, hosting, or service providers, subject to reasonable safeguards.

Data Retention

Personal data is retained only for as long as necessary to:

·  Fulfill the purposes outlined in this Policy

·  Comply with legal, accounting, or regulatory requirements

Once no longer required, data is securely deleted or anonymized.

Data Security

We implement reasonable technical and organizational measures to protect personal data, including:

·  Secure servers and access controls

·  Encrypted payment processing

·  Restricted internal access to personal data

However, no system can be guaranteed to be completely secure.

Cookies & Tracking Technologies

We use cookies and similar technologies to:

·  Enable website functionality

·  Analyze traffic and usage patterns

·  Improve performance and user experience

Details are provided in DMP-103 | Cookie Policy.

Customer Rights

Subject to applicable laws, customers may have the right to:

·  Request access to their personal data

·  Request correction of inaccurate data

·  Request deletion of personal data where applicable

·  Withdraw consent for marketing communications

Requests may be subject to legal or operational limitations.

Marketing Communications

Customers may receive communications related to:

·  Orders and service updates

·  Promotional or informational content (where consent is provided)

You may opt out of marketing communications at any time.

Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external sites.

Updates to This Policy

Orange And Co reserves the right to update this Privacy Policy at any time.

Revised versions will be published with an updated effective date.

Governing Language

This Policy is available in Arabic and English.  In case of any discrepancy, the English version shall prevail.

Contact & Data Inquiries

For privacy-related questions or requests, please contact us through the official Customer Care or Order Coordination channels listed on our website.